Adam Lambert (photo: Adam Lambert Facebook) Adam Lambert seems to be the one bright spot for American Idol
these days at least as far as other recent winners and runner-ups have fared in the marketplace. Can Adam Lambert's selling power save American Idol?
It was announced today that Adam Lambert sold another 21,000 units of his single "If I Had You"
this past week bringing the total number sold to 717,000. To date, Lambert has sold 782,000 copies of his debut album 'For Your Entertainment.' The only other Idol close is Carrie Underwood who has sold 750,000 copies of her 2009 album Play On. There is no doubt that Adam Lambert is the biggest American Idol
right now but that is not necessarily good news for the show.
If you compare Lambert's album sales to other successful artists who didn't come from American Idol his numbers don't look so good. Even if you compare Lambert to Carrie Underwood his numbers are not even close. Underwood's debut album has gone 7 times platinum. As well as 'For Your Entertainment' has sold it is nowhere near that pace and will probably never reach those numbers.
All this doesn't mean that Lambert isn't successful. Quite the contrary. Adam Lambert is a very successful artist
and his career is just starting but it seems that no one from American Idol has done as well as Kelly Clarkson and Underwood. You can say that is because American Idol was new at the time and their was greater interest back then or you can make the argument that those two are simply the best of what American Idol has to offer and everyone else since has been a notch below.
Whatever your stance there is no doubt that last seasons top two finishers are just not very good at all. Lee DeWyze and Crystal Bowersox have each only sold barely a 100,000 copies of their latest releases since their November and December releases. Almost every winner and runner up for the previous seven years has sold more than that in a week of the release of a new album. And as history has shown us album sales don't usually go up, as far as total monthly sales are concerned, after the first month so it doesn't look good for DeWyze and Bowersox.
With more competition from other music type contest shows, American Idol needs to strike gold with this coming seasons winner or the credibility of the show in terms of creating stars could be in trouble. But, what American Idol really needs is for Adam Lambert to turn into the superstar
we all know he can be. If Lambert's second album can end up being a bigger hit than his first then perhaps he can single handedly save American Idol.